Day visit from Guayaquil:

Yes, often done so.

Driving time from Guayaquil:

More or less 10 minutes per way.

What is it?

It is a relatively recent attraction from the city, where you find many souvenirs and handicrafts from all over Ecuador. You could consider this market hall a small Otavalo, but your interaction happens with the very experienced and talented sales people from Guayaquil. A different experience for sure than Otavalo! Best visited in the afternoon after a city tour or combined with it.

What can you do there?

Sightseeing.

Possible / Suggested Overnight Town:

Guayaquil.